What’s the difference between a “goal” and an
“objective”? A goal is an aspirational
statement of a “place” you would like to be in the future. A goal is something that we want badly enough
that we are willing to work toward reading it.
A goal defines the purpose of the work I am going to do and it isn’t
really measurable or tangible, unless I actually accomplish it completely. For example, I used to have a goal to visit
all 50 of the United States. In October
of 2012 I accomplished that goal by visiting North Dakota, the last holdout on
my list. So I made a new goal. After considering multiple options, I made a goal
to visit all of the Presidential Libraries.
I did some research on where they are located and which Presidents have
official libraries. I don’t have a
specific timeframe around the goal I just know that I want to accomplish it
sometime in the future.
An objective, on the other hand, is a specific
action that I will take to accomplish my goal.
For example, my 2014 objective is to visit 4 of the Presidential
Libraries, the Nixon in February (which I did), the George W. and Roosevelt in
July, and the Reagan in September. This
objective is measurable (I either do or I don’t), tangible (I am getting a
stamp in my Presidential Library Passport), and has a timeframe (2014). At the end of 2014 I will be part way to the
accomplishment of my goal, but it will require that I create an additional
objective (maybe several) that will result in realizing my goal.
Too often we get these two terms confused. To further illustrate, at Consult 4 Kids we
have a goal to serve millions of youth and afterschool professionals by helping
them to become positive role models and mentors for youth. This is a lofty goal. Our objective for 2014 is much narrower and
much more focused on spreading the word about our high-quality staff
development program to practitioners in the field. It is our goal that propels us forward, but
our objective that puts “flesh on the bones” and gives us direction and
drive.
To help us reach our 2014 objective, contact us at
support@consultfourkids.com
or call (661) 322-4347 to find out how by helping you develop your staff we are
also helping ourselves to realize our objective, and in time our goal.
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